Resumo (PT):
Integrated production and distribution planning has received a lot of attention throughout the years and its economic advantages over a decoupled approach is well documented. However, for highly perishable products this integrated approach has to include, further than the economic aspects, the intangible value of customers’
willingness to pay, which is related to product freshness. Hence, in this work we explore, through a multi-objective framework, the potential advantages of integrating these two intertwined planning problems at an operational level for this kind of products. We formulate integrated and decoupled models for the case where perishable goods have a fixed and a loose shelf-life in order to test our
hypothesis. An illustrative example is used to interpret the models and the results show that the economic benefits derived from using an integrated approach are much dependent on the freshness level of products delivered that the planner is aiming at as well as on the
type and degree of perishability the product is subject to.
Language:
English
Type (Professor's evaluation):
Scientific