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Sustentabilidade e brand equity: um estudo de caso da marca Starbucks em Portugal
Title
Sustentabilidade e brand equity: um estudo de caso da marca Starbucks em Portugal
Type
Chapter or Part of a Book
Year
2022
Authors
Rita Brito
(Author)
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Samuel Lins
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FPCEUP
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Salomé Mamede
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FPCEUP
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Sibele D. Aquino
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Book
Pages: 149-196
ISBN:
978-989-9092-70-9
Other information
Resumo (PT):
Abstract (EN):
Language:
Portuguese
Type (Professor's evaluation):
Scientific
Documents
| File name | Description | Size |
|---|---|---|
| 149-196 | 521.50 KB |
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