The role of social networks in distributed informal information systems for innovation

• Type: Chapter or Part of a Book
• Date: 2012

Authors

Vasconcelos, V (Author) Other; Pedro Campos (Author) FEP

Book

Title: Organizational Integration of Enterprise Systems and Resources: Advancements and Applications

Pages: 60-75

ISBN: 9781466617643

Electronic ISBN: 9781466617650

Indexing

Scopus - 10 Citations

Other information

Authenticus ID: P-009-CBR

DOI: 10.4018/978-1-4666-1764-3.ch004

Abstract (EN): Web 2.0 and Enterprise 2.0 concepts offer a whole new set of collaborative tools that allow new approaches to market research, in order to explore continuously and ever fast-growing social and media environments. Simultaneously, the exponential growth of online Social Networks, along with a combination of computer-based tools, is contributing to the construction of new kinds of research communities, in which respondents interact with researchers as well as with each other. Furthermore, by studying the networks, researchers are able to manage multiple data sources - user-generated contents. The main purpose of this paper is to propose a new concept of Distributed Informal Information Systems for Innovation that arises from the interaction of the accumulated stock of knowledge emerging at the individual (micro) level. A descriptive study unveils and reports when and how market research professionals use Social Networks for their work and therefore create distributed information systems for Innovation. © 2012, IGI Global.

Language: English

Type (Professor's evaluation): Scientific