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"The Role of Branding in a B2B Purchasing Context"

Title
"The Role of Branding in a B2B Purchasing Context"
Type
Article in International Conference Proceedings Book
Year
2014
Authors
Mariana Gomes
(Author)
FEP
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Teresa Fernandes
(Author)
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Amélia Brandão
(Author)
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Conference proceedings International
4th Conference of the International Network of Business and Management Journals (INBAM)
Barcelona, Spain, 24 a 27 de Junho de 2014
Scientific classification
FOS: Social sciences
Other information
Authenticus ID: P-010-JXM
Language: English
Type (Professor's evaluation): Scientific
License type: Click to view license CC BY-NC
Documents
File name Description Size
INBAM2014 201.38 KB
INBAM 2014 Submission Gomes Fernandes Brandao 512.61 KB
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