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Innovation diffusion with heterogeneous networked agents: a computational model

Title
Innovation diffusion with heterogeneous networked agents: a computational model
Type
Article in International Scientific Journal
Year
2012
Authors
Rui Leite
(Author)
Other
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Journal
Vol. 7 No. 2
Pages: 125-144
ISSN: 1860-711X
Publisher: Springer Nature
Indexing
Publicação em ISI Web of Science ISI Web of Science
Econlit
Scientific classification
FOS: Social sciences > Economics and Business
CORDIS: Social sciences > Economics
Other information
Authenticus ID: P-002-54J
Abstract (EN): It is well established that S-shaped curves describe the diffusion processes of many innovations quite well, but little insight on the mechanics of diffusion is achieved by simple curve fitting. We propose an evolutionary model of the diffusion process, focusing on the characteristics of economic agents and on the interactions among them, and relate those determinants with the observed shape of the diffusion curve. Using simulation techniques, we show that the proposed model is able to explain why an innovation may not diffuse globally across an economy/region, even when it faces no rival innovations. Moreover, we show how network size, informational spillovers, and the behavior of innovation prices shape the diffusion process. The results regarding network size and informational spillovers rationalize the importance of informational lock-outs, proving they can influence both the aggregate adoption rate and the speed of the diffusion process. With respect to innovation prices, simulation results show that faster price decline leads to higher aggregate adoption rates, and that the diffusion process is more sensitive to the pricing dynamics than to the network size or the behavior of spillovers.
Language: English
Type (Professor's evaluation): Scientific
Contact: ateixeira@fep.up.pt
No. of pages: 20
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