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The relationship between social marketing policies on Public Health and Epidemiological Situations: an exploratory research based on television advertisements preventing HIV/AIDS in France, Germany, Portugal and Italy

Title
The relationship between social marketing policies on Public Health and Epidemiological Situations: an exploratory research based on television advertisements preventing HIV/AIDS in France, Germany, Portugal and Italy
Type
Article in International Conference Proceedings Book
Year
2013
Authors
Beatriz Casais
(Author)
Other
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João F. Proença
(Author)
FEP
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Conference proceedings International
Pages: 85-86
Marketing & Public Policy Conference, American Marketing Association
Washington-DC, USA, 30 May - 1 June
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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