Communication of corporate social responsibility by Portuguese banks: A legitimacy theory perspective

• Type: Article in International Scientific Journal
• Date: 2006

Authors

Manuel Castelo Branco (Author) FEP; Rodrigues, LL (Author) Other

Journal

Title: Corporate Communications

Vol. 11 No. 3

Pages: 232-248

ISSN: 1356-3289

Publisher: Emerald

Indexing

Scopus - 330 Citations

Scientific classification

CORDIS: Social sciences > Economics > Management studies

Other information

Authenticus ID: P-007-FZH

DOI: 10.1108/13563280610680821

Abstract (EN): Purpose - The purpose of this paper is to ascertain whether Portuguese banks use their web sites as a medium to disclose social responsibility information and identify what types of this kind of information they disclose, and compare such disclosure with similar disclosure in annual reports. Design/methodology/approach - Examines social responsibility information disclosure on the internet by Portuguese banks in 2004 and compares the internet and 2003 annual reports as disclosure media using content analysis. Findings - Banks with a higher visibility among consumers seem to exhibit greater concern to improve the corporate image through social responsibility information disclosure. Results thus suggest that legitimacy theory may be an explanation of social responsibility disclosure by Portuguese banks. Research limitations/implications - The sample is small, although it is constituted by all the relevant Portuguese banks. Originality/value - Contributes to the scarce literature on social responsibility disclosure by financial institutions. A proxy for public visibility of banks which has not been previously used is proposed in this study. © Emerald Group Publishing Limited.

Language: English

Type (Professor's evaluation): Scientific