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The Dark Side of Relationships in Consumer Markets - Best Paper Award - Relationship Marketing Track

Title
The Dark Side of Relationships in Consumer Markets - Best Paper Award - Relationship Marketing Track
Type
Article in International Conference Proceedings Book
Year
2006
Authors
Teresa Fernandes
(Author)
FEP
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João Proença
(Author)
FEP
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Conference proceedings International
Initial page: CD-ROM
39th Academy of Marketing Conference (AMA) "Marketing Excellence" hosted by Middlesex University Business School ISBN: 1 904750 49 4
London, UK, 4 a 6 de Julho de 2006
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: https://www.academyofmarketing.org/conference/conference-history/
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