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Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research

Title
Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research
Type
Article in International Scientific Journal
Year
2010
Authors
João Proença
(Author)
FEP
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Beatriz Casais
(Author)
Other
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Journal
Vol. 30 No. 4
Pages: 409-409
ISSN: 0276-1467
Publisher: SAGE
Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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