Bayesian-Nash Equilibria in Theory of Planned Behavior

• Type: Article in International Scientific Journal
• Date: 2011

Authors

L. Almeida (Author) Other; J. Cruz (Author) Other; H. Ferreira (Author) Other; A. A. Pinto (Author) FCUP

Journal

Title: Journal of Difference Equations and Applications

Vol. 17 No. 7

Pages: 1085-1093

ISSN: 1023-6198

Publisher: Taylor & Francis

Scientific classification

FOS: Natural sciences

Other information

Resumo (PT): The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.

Abstract (EN): The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.

Language: English

Type (Professor's evaluation): Scientific