Pensar o género na publicidade: percepções de estudantes do ensino superior português

• Type: Article in International Scientific Journal
• Date: 2017

Authors

Ana Jorge Reis (Author) Other; Carla Cerqueira (Author) Other; Sara Isabel Magalhães (Author) FPCEUP

Journal

Title: Gênero & Direito

Vol. 6 No. 1

Pages: 60-87

ISSN: 2177-0409

Indexing

ISI Web of Knowledge - 0 Citations

Other information

Authenticus ID: P-00N-CJF

DOI: 10.22478/ufpb.2179-7137.2017v6n1.35627

Abstract (EN): The present paper discusses the results of the research project PubliDiversidade. Through focus group discussions with young Portuguese university students from communication courses, we sought to scan the main perceptions of these young students towards advertising, highlighting also existing self- and hetero-regulation strategies. We concluded for the absence of critical and rupture perspectives with gendered representations in ads, subtracting them to social and market imperatives, although some of the participants showed some discourses that could remit to some reflectiveness. In this sense, the study shows the importance of the enlargement of critical media literacy, with predictable impact on the promotion of advertisements lined by gender equality.

Language: Portuguese

Type (Professor's evaluation): Scientific

No. of pages: 28