A comparative evaluation of women's perceptions and importance of sustainability in fish consumption: An exploratory study among light consumers with different education levels

• Type: Article in International Scientific Journal
• Date: 2012

Authors

de Moura, AP (Author) Other; Cunha, LM (Author) FCUP; Castro Cunha, M (Author) Other; Lima, RC (Author) Other

Journal

Title: Management of Environmental Quality

Vol. 23

Pages: 451-461

ISSN: 1477-7835

Publisher: Emerald

Indexing

ISI Web of Knowledge

Scopus - 30 Citations

Other information

Authenticus ID: P-008-48Y

DOI: 10.1108/14777831211232263

Abstract (EN): Purpose: The purpose of this paper is to explore women's perceptions about the benefits and risks of fish consumption, while exploring differences on their views about wild and farmed fish, considering light fish consumers. Design/methodology/approach: The methodology adopted is exploratory, using focus group technique, segregating women by education level (higher education versus lower education). A focus group guide was designed, taking into account the following dimensions: attitudes towards fish consumption and perceptions towards farmed fish relative to wild fish, also considering risk perceptions related to farmed versus wild fish. Findings: This study has shown that fish consumers enjoy the taste of fish and they are strongly convinced that eating fish is healthy. The main reason for their low fish consumption is related to perceive lacking of convenience. Women with higher education levels expressed additional knowledge considering different aquaculture systems and women with lower education levels were convinced that both wild and farmed fish offer benefits and present disadvantages. Originality/value: The paper shows that attitudes of light fish users are partially similar to heavy fish users considering farmed fish production, with the search for convenience being driven by either perceived lack of time or perceived lack of cookery skills to prepare fish-based meals. © Emerald Group Publishing Limited.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 11