Factors influencing European consumer uptake of personalised nutrition: results of a qualitative analysis

• Type: Article in International Scientific Journal
• Date: 2013

Authors

Knox, Barbara (Author) Other; Kuznesof, Sharron (Author) Other; Robinson, Jenny (Author) Other; Rankin, Audrey (Author) Other; Orr, Karen (Author) Other; Duffy, Maresa (Author) Other; Poínhos, Rui (Author) FCNAUP; Almeida, Maria Daniel Vaz de (Author) FCNAUP; Macready, Anna (Author) Other; Gallagher, Caroline (Author) Other; Berezowska, Aleksandra (Author) Other; Fischer, Arnout (Author) Other; Carretero, Santiago (Author) Other; Riemer, Martina (Author) Other; Traczyk, Iwona (Author) Other; Gjelstad, Ingrid (Author) Other; Mavrogianni, Christina (Author) Other; Frewer, Lynn (Author) Other

Journal

Title: Appetite

Vol. 66

Pages: 67-74

ISSN: 0195-6663

Publisher: Elsevier

Indexing

ISI Web of Knowledge - 48 Citations

ISI Web of Science

Scopus - 51 Citations

Pubmed / Medline

Scientific classification

FOS: Medical and Health sciences

CORDIS: Health sciences

Other information

Authenticus ID: P-004-ZX9

DOI: 10.1016/j.appet.2013.03.001

Abstract (EN): The aim of this research was to explore consumer perceptions of personalised nutrition and to compare these across three different levels of "medicalization": lifestyle assessment (no blood sampling); phenotypic assessment (blood sampling); genomic assessment (blood and buccal sampling). The protocol was developed from two pilot focus groups conducted in the UK. Two focus groups (one comprising only "older" individuals between 30 and 60years old, the other of adults 18-65yrs of age) were run in the UK, Spain, the Netherlands, Poland, Portugal, Ireland, Greece and Germany (N=16). The analysis (guided using grounded theory) suggested that personalised nutrition was perceived in terms of benefit to health and fitness and that convenience was an important driver of uptake. Negative attitudes were associated with internet delivery but not with personalised nutrition per se. Barriers to uptake were linked to broader technological issues associated with data protection, trust in regulator and service providers. Services that required a fee were expected to be of better quality and more secure. An efficacious, transparent and trustworthy regulatory framework for personalised nutrition is required to alleviate consumer concern. In addition, developing trust in service providers is important if such services to be successful.

Language: English

Type (Professor's evaluation): Scientific

Notes: <a href="http://www.ncbi.nlm.nih.gov/pubmed?term=23500415">Indexado na PubMed</a> <a href="http://gateway.isiknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=Alerting&SrcApp=Alerting&DestApp=WOS&DestLinkType=FullRecord&KeyUT=:000319483200009">Indexado na ISI Web of Science</a>