Abstract (EN):
European consumer willingness to purchase fat-modified foods was surveyed as part of the LIPGENE
study. Representative samples of consumers (n = 5967) were interviewed in six countries (France, Great
Britain, Portugal, Germany, Poland, and Italy). Of these 2025 were considered as ‘‘reporters’’ who indicated
having at least one of: high cholesterol; high blood pressure; central obesity; and/or high blood
sugar. Perceived risk from these conditions was also assessed on a 10-point scale. Principal component
analysis suggested that those who perceived themselves at greater risk of conditions associated with
metabolic syndrome, and those who were reporters, more frequently indicated willingness to purchase
‘‘healthy’’ fat-modified food products. The most preferred ‘vehicles’ for fat modification were fish and
cheese. Acceptance of fat-modified fish, red meat and cheese product concepts, both standard and GM
was positively associated with perceived risk of conditions associated with metabolic syndrome. Over
20% of reporters were willing to purchase GM fat-modified fish and cheese products. Our results indicate
that if standard and GM fat-modified food products can be shown to ameliorate the risks presented by
conditions associated with metabolic syndrome, there is a ready market for such foods.
Language:
English
Type (Professor's evaluation):
Scientific
Contact:
mdvalmeida@fcna.up.pt
Notes:
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