Fresh Produce Valuation in Portuguese Traditional Food Markets: Consumer Perspectives

• Type: Article in International Conference Proceedings Book
• Date: 2010

Authors

Sampaio, J (Author) Other; Cunha, LM (Author) FCUP; Moura, AP (Author) Other; Rocha, A (Author) Other

Conference proceedings International

Title: INTERNATIONAL SYMPOSIUM POSTHARVEST PACIFICA 2009 - PATHWAYS TO QUALITY: V INTERNATIONAL SYMPOSIUM ON MANAGING QUALITY IN CHAINS + AUSTRALASIAN POSTHARVEST HORTICULTURAL CONFERENCE

Pages: 39-46

International Symposium on Postharvest Pacifica - Pathways to Quality / 5th International Symposium on Managing Quality in Chains / Australasian Postharvest Horticultural Conference

Napier, NEW ZEALAND, NOV 15-19, 2009

Indexing

ISI Web of Knowledge - 1 Citation

Scopus - 1 Citation

Scientific classification

FOS: Agrarian Sciences > Agriculture, Forestry, and Fisheries

Other information

Authenticus ID: P-008-0E6

DOI: 10.17660/actahortic.2010.880.2

Abstract (EN): In Portugal, traditional food markets have shown a decrease in popularity, mostly because of the growth of organized retailing and increased globalization. Attempts have been made to find what motivates consumers to purchase locally produced foods. The objective of this work was the characterization of consumers from Portuguese traditional food markets, and the identification of their attitudes and perceptions towards those markets. The final aim was to identify opportunities and challenges of traditional food markets' retailers. Interviews were conducted with consumers at traditional food markets from all over Portugal. One hundred forty-four consumers were asked about their shopping profile, reasons to visit the market, overall degree of satisfaction, as well as socio-economic characteristics. The most bought products on traditional food markets are fresh fruits and vegetables followed by fresh fish and flowers. The main reasons pointed out by consumers to visit these markets are produce freshness (60%) price/quality relationship, i. e., a low price for a certain quality (34%) and the price of traditional products (34%). Moreover, results suggest an overall degree of satisfaction with traditional markets, showing that with an adequate communication strategy more consumers could be allured to them.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 8