Millennials' trends in luxury marketing: The ecoturism [Tendências dos millennials no Marketing de Luxo: O ecoturismo]

• Type: Article in International Conference Proceedings Book
• Date: 2019

Authors

Costa, A (Author) Other; Abreu, M (Author) Other; Barbosa, B (Author) Other

Conference proceedings International

Title: Iberian Conference on Information Systems and Technologies, CISTI

14th Iberian Conference on Information Systems and Technologies, CISTI 2019

19 June 2019 through 22 June 2019

Indexing

Scopus - 3 Citations

Other information

Authenticus ID: P-00Q-XMK

DOI: 10.23919/cisti.2019.8760822

Abstract (EN): One of the current trends in the luxury market is the development of offers targeted to the millennial generation. In fact, this generation is seen as a potentiator of market growth, considering that the future of the luxury sector will depend on the capacity to reach this generation. This topic is particularly relevant for the marketing area, namely for the tourism sector. Another of the major trends for the tourism sector is the sustainability issue, with an emphasis on ecotourism. In this work we discuss the main contributions of the literature that allow to interlink the domains of luxury marketing, millennial generation, and ecotourism, proposing a set of hypotheses for future research. © 2019 AISTI.

Language: Portuguese

Type (Professor's evaluation): Scientific