Smart Tourist Experiences

• Type: Chapter or Part of a Book
• Date: 2019

Authors

Menezes, N (Author) Other; Barbosa, B (Author) Other; Laborda, CB (Author) Other; Callejas, DRP (Author) Other

Other information

Authenticus ID: P-00S-E25

DOI: 10.4018/978-1-5225-7885-7.ch016

Abstract (EN): <jats:p>After a comprehensive review on mobile tourism experience, the authors have identified the benefits and impacts of mobile use to tourists and their experiences. Besides locating similarities and differences in using mobile for tourism, the authors have confirmed that mobile empowers tourists to get more from their vacations and to have more flexible planning, resulting in satisfaction and accomplishment. This chapter enlightens tourism operators, among other stakeholders, on the opportunities for contextualized mobile advertising, which would attract and convert tourists into potential customers. </jats:p>

Language: English

Type (Professor's evaluation): Scientific