E-Business and Collaboration Platforms: A strategy for working in interorganizational networks in tourism destinations

• Type: Article in International Scientific Journal
• Date: 2019

Authors

Lima, TO (Author) Other; Barbosa, B (Author) Other; Costa, C (Author) Other

Journal

Title: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA

No. 104-125 Special Issue9

ISSN: 2182-9306

Publisher: INST SUPERIOR ENTRE DOURO & VOUGA

Indexing

ISI Web of Knowledge - 0 Citations

Other information

Authenticus ID: P-00Q-N3W

Abstract (EN): The internet is acknowledge as the main tourism communication medium and business facilitator. However, its functionality in this sector has been limited to e-commerce and focused on meeting the demand, thus underusing its potential as an essential tool for offer development, through the opportunities created by e-business. Since tourism is an eminently relational activity that strengthens itself from the sum of the joint efforts of its components, but oten fragmented and dispersed, this article advocates the adoption of online interorganizational collaboration platforms, which provides na environment for interactions, cooperation, and knowledge sharing amongst the social actors of tourist destinations. The proposal is based on the methodology of discourse analysis of extant literature on the internet economy and social network theory in tourism, exemplifying the advantages and difficulties that may arise from such a strategy. Recognizing that the available literature on this subject is scarce, three questions are also identified that can be tackled by future research.

Language: Portuguese

Type (Professor's evaluation): Scientific

No. of pages: 19