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How much is "too much" for a brand to use an advergame with children?

Title
How much is "too much" for a brand to use an advergame with children?
Type
Article in International Scientific Journal
Year
2019
Authors
Agante, Luísa
(Author)
FEP
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Pascoal, Ana Luisa de Barros
(Author)
Other
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Journal
Vol. 28 No. Ed: 2
Pages: 287-299
ISSN: 1061-0421
Publisher: Emerald
Indexing
Publicação em ISI Web of Knowledge ISI Web of Knowledge - 3 Citations
Other information
Type (Professor's evaluation): Scientific
Documents
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