Abstract (EN):
While Ambient Assisted Living (AAL) solutions have conquered some market niches of service provisions to the ageing society, those services are often still provided in isolation and in a technocentric way. In this position paper, we build on the concepts of engagement ecosystems and engagement platforms to argue that an integration of physical and virtual worlds is necessary for service provisions in the AAL field in general and in advisory services in particular. We discuss the challenge on how to integrate virtual and physical dimensions in a solution for stakeholders¿ engagement. With a focus on the `human touch¿, we conceptualize Active Advisors, embedded in the scope of the EU-funded project ActiveAdvice. We state that the concept of a human advisor is of utmost relevance in this field due to the digital divide still affecting older age groups. Active Advisors help to overcome the shortage of most service and product platforms, i.e. lack of personalization and interaction, and at the same time offer a face-to-face (f2f) experience in the consumer-organization interactions. Copyright
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
9