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See Now, Buy Now Model: A Passport to Fashion Brand Equity

Title
See Now, Buy Now Model: A Passport to Fashion Brand Equity
Type
Article in International Scientific Journal
Year
2020-12-23
Authors
Amélia Brandão
(Author)
FEP
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Pedro Dourado
(Author)
Other
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Luis Palma Martos
(Author)
Other
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Journal
Serial No. SI Vol. 67
Pages: 33-55
ISSN: 2501-1960
Indexing
Publicação em ISI Web of Knowledge ISI Web of Knowledge - 0 Citations
Other information
Authenticus ID: P-00T-9YR
Resumo (PT):
Abstract (EN):
Type (Professor's evaluation): Scientific
Contact: file:///C:/Users/balcao/AppData/Local/Temp/SAEB_SeeNowBuyNow.pdf
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