Abstract (EN):
The key contribution of this paper is the proposal of a novel conceptual model for the social business value proposition. This research was about making sense out of the body of knowledge underlying social business concepts and perspectives, stemming from the social entrepreneurship literature, and building on the so-called business model ontology that underlies the widely used business model canvas. The developed constructs were built in the scope of a design science approach to research, supported by an assessment process that involved several steps comprising the interaction with well-known academicians and practitioners in the area of social business, culminating with a case-study for final validation and assessment. Interviews with the experts from the field helped in the iterative development process of the ontology and its assessment, further supported by informed arguments and a continuous review of the literature.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
39