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Corporate brand identity measurement - an application to the services sector

Title
Corporate brand identity measurement - an application to the services sector
Type
Article in International Scientific Journal
Year
2016
Authors
Teresa Barros
(Author)
Other
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F. Vitorino Martins
(Author)
FEP
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Hortênsia Gouveia Barandas
(Author)
FEP
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Journal
Vol. 20 No. 2
Pages: 214-231
ISSN: 1471-8197
Other information
Authenticus ID: P-00K-PCW
Type (Professor's evaluation): Scientific
Documents
File name Description Size
IJIL2016_Brandequity_Kapferer_services Brand equity measurement, services, Kapferer, CFA 574.63 KB
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