Subject:
Estado Novo; imprensa; televisão; consumo; capital humano
Resumo (PT):
O objetivo deste artigo é compreender os desafios que a imprensa portuguesa enfrentava no fim do Estado Novo, explorando o fator procura. Depois de um enquadramento teórico no âmbito da economia dos media, propõe-se contextualizar o consumo de imprensa, relacionando-o com o atraso económico e social do país face à Europa Ocidental e América do Norte
Abstract (EN):
The objective of this paper is to understand the challenges that the Portuguese press faced at the end of the New State, by exploring the demand factor. After a theoretical framework in the field of media economics, it tries to contextualize the consumption of the press, relating it to the economic and social backwardness of the country in relation to Western Europe and North America
Type (Professor's evaluation):
Scientific
No. of pages:
16