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The importance of self in brand love in consumer-luxury brand relationships

Title
The importance of self in brand love in consumer-luxury brand relationships
Type
Article in International Scientific Journal
Year
2018
Authors
Rodrigues, P
(Author)
Other
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Amélia Brandão
(Author)
FEP
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Rodrigues, C
(Author)
Other
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Journal
Vol. 17 No. 3
Pages: 189-210
ISSN: 1475-3928
Indexing
Other information
Authenticus ID: P-00R-418
Language: English
Type (Professor's evaluation): Scientific
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