Resumo (PT):
Abstract (EN):
Purpose – The purpose of this paper is to analyze the coaching process as perceived by experts and coaches,
addressing its routine aspects and areas that are object of dissent in the organizational field.
Design/methodology/approach – Qualitative research conducted through interviews with 20 experts and
coaches who work in Portugal.
Findings – Lack of consensus on conceptual approaches, few demands from organizations for concrete
results, and elitism due to its selective use for high-level professionals. There is an expectation of companies that adopt a “coaching culture,” which includes participative actions, dialogue and humanization of relationships. There are benefits for organizations and professionals that result from its application, which raises care in considering it just another management fad.
Originality/value – Professionals and organizations are increasingly adopting coaching processes, but
there are few academic studies, with a scientific view, and more rarely from the perspective of practitioners (coaches). Hence, this topic lacks a more accurate approach, to better understand its application and extend the debate on controversial aspects, in order to make the discussion on its value more consistent.
Language:
English
Type (Professor's evaluation):
Scientific
Notes:
Earlycite: Received - 18 July 2018; Revised - 13 February 2019; Accepted - 20 February 2019