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Brand Equity: A Probabilistic Approach on Brand Preference

Title
Brand Equity: A Probabilistic Approach on Brand Preference
Type
Article in International Conference Proceedings Book
Year
2017
Authors
Marta Martins
(Author)
Other
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Amélia Brandão
(Author)
FEP
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Luís Delfim Santos
(Author)
FEP
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Publicação em ISI Web of Knowledge ISI Web of Knowledge - 0 Citations
Scientific classification
CORDIS: Social sciences
Other information
Authenticus ID: P-00N-SHR
Type (Professor's evaluation): Scientific
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