Towards a Framework for Agent-Based Simulation of User Behaviour in E-Commerce Context

• Type: Article in International Conference Proceedings Book
• Date: 2017

Authors

Duarte, D (Author) Other; Hugo Sereno Ferreira (Author) FEUP; Dias, JP (Author) FEUP; Zafeiris Kokkinogenis (Author) FEUP

Conference proceedings International

Title: Trends in Cyber-Physical Multi-Agent Systems. The PAAMS Collection - 15th International Conference, PAAMS 2017, Porto, Portugal, June 21-23, 2017, Special Sessions.

Pages: 30-38

15th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2017

21 June 2017 through 23 June 2017

Indexing

Scopus - 1 Citation

Other information

Authenticus ID: P-00N-H37

DOI: 10.1007/978-3-319-61578-3_3

Abstract (EN): In order to increase sales and profits, it is common that e-commerce website owners resort to several marketing and advertising techniques, attempting to influence user actions. Summarizing and analysing user behaviour is a complex task since it is hard to extrapolate patterns that never occurred before and the causality aspects of the system are not usually taken into consideration. There has been studies about characterizing user behaviour and interactions in e-commerce websites that could be used to improve this process. This paper presents an agent-based framework for simulating models of user behaviour created through data mining processes within an e-commerce context. The purpose of framework is to study the reaction of user to stimuli that influence their actions while navigating the website. Furthermore a scalability analysis is performed on a case-study. © Springer International Publishing AG 2018.

Language: English

Type (Professor's evaluation): Scientific