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Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty

Title
Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Type
Article in International Conference Proceedings Book
Year
2018
Authors
Teresa Fernandes
(Author)
FEP
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Ana Castro
(Author)
FEP
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Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Resumo (PT):
Abstract (EN):
Language: English
Type (Professor's evaluation): Scientific
Notes: In Proceedings of the 10th SERVSIG (2018) "Opportunities for Services in a Challenging World" ISBN : 978-2-9516606-3-2
Documents
File name Description Size
program SERVSIG 2018 FULL 1688.85 KB
SERVSIG-2018-Proceedings 10348.03 KB
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