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Why Are Generation Y Consumers the Most Likely to Complain and Repurchase?

Title
Why Are Generation Y Consumers the Most Likely to Complain and Repurchase?
Type
Article in International Scientific Journal
Year
2017
Authors
Proença, João
(Author)
FEP
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Soares, Raquel
(Author)
FEP
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Ting Ting (Christine) Zhang
(Author)
Other
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Jay Kandampully
(Author)
Other
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Journal
Vol. 28 No. 3
Pages: 520-540
ISSN: 1757-5818
Publisher: Emerald
Indexing
Publicação em ISI Web of Science ISI Web of Science
Other information
Authenticus ID: P-00Q-9HY
Type (Professor's evaluation): Scientific
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