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AMA Summer Marketing Educators

Title
AMA Summer Marketing Educators
Type
International Conference Proceedings Book
Year
2010
Conference International
AMA Summer Marketing Educators, The Role of Marketing in Creating Customer Value and Enhancing Societal Welfare
Chicago, USA
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
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Publications included
Article in International Conference Proceedings Book
João F. Proença (Author) (FEP); Beatriz Casais (Author) (Other)
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