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Proceedings of the 40th European Marketing Academy Conference ISBN 978-961-240-211-2

Title
Proceedings of the 40th European Marketing Academy Conference ISBN 978-961-240-211-2
Type
International Conference Proceedings Book
Year
2011
Conference International
40th European Marketing Academy Conference, The Day After - Inspiration, Innovation, Implementation
Ljubljana, Slovenia, 24 a 27 de Maio de 2011
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Documents
We could not find any documents associated to the publication.
Publications included
Reassessing RM and Relationships in Consumer Markets: Emotion, Cognition and Consumer Relationship Proneness
Article in International Conference Proceedings Book
Teresa Fernandes (Author) (FEP); João Proença (Author) (FEP)
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