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Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands

Title
Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands
Type
Summary of Presentation in an International Conference
Year
2017
Authors
Teresa Fernandes
(Author)
FEP
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Mariana Moreira
(Author)
FEP
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Scientific classification
CORDIS: Social sciences
FOS: Social sciences
Other information
Type (Professor's evaluation): Scientific
Documents
File name Description Size
2017-04-22-Proceeding-Overview 187.14 KB
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