Abstract (EN):
This paper describes and discusses the results of an empirical study about social-networks/microblogging adoption in a financial institution. Social networking at the workplace literature is overviewed and then presented the methodology and hypothesis of the study. Interviews, a survey and a experimental pilot were used as data collection methods. An extract of the results related with the experimental pilot are discussed and some conclusions derived from them.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
8