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Brand logo design: examining consumer response to naturalness

Title
Brand logo design: examining consumer response to naturalness
Type
Article in International Scientific Journal
Year
2015
Authors
Joana Cesar Machado
(Author)
Other
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Leonor Vacas-de-Carvalho
(Author)
Other
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Anna Torres
(Author)
Other
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Patrício Costa
(Author)
FPCEUP
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Journal
Vol. 24 No. 1
Pages: 78-87
ISSN: 1061-0421
Publisher: Emerald
Indexing
Publicação em ISI Web of Science ISI Web of Science
Publicação em Scopus Scopus
Scientific classification
FOS: Social sciences > Psychology
Other information
Language: English
Type (Professor's evaluation): Scientific
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