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A decision support method to identify target geographic markets for health care providers

Title
A decision support method to identify target geographic markets for health care providers
Type
Article in International Scientific Journal
Year
2016
Authors
Polzin, P
(Author)
Other
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José Luís Moura Borges
(Author)
FEUP
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coelho, a
(Author)
FEUP
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Journal
Vol. 95
Pages: 843-+
ISSN: 1056-8190
Publisher: Wiley-Blackwell
Indexing
Publicação em ISI Web of Knowledge ISI Web of Knowledge - 0 Citations
Publicação em Scopus Scopus - 0 Citations
Scientific classification
FOS: Engineering and technology
Other information
Authenticus ID: P-00G-MSP
Abstract (EN): Spatial analyses and competition assessments can be used by firms to identify target geographic markets for entry. By integrating these two kinds of analysis, this paper presents an innovative method that identifies target geographic markets for health care providers. In these target markets, supply is potentially insufficient to satisfy demand and competition problems that make entry unsuccessful are not expected to occur. Considering the Portuguese hospital health care market, an application of the method in a case study illustrates how the method works in practice.
Language: English
Type (Professor's evaluation): Scientific
No. of pages: 22
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