Mobile Advertising for the Catering Industry

• Type: Article in International Conference Proceedings Book
• Date: 2013

Authors

dias, l (Author) Other; coelho, a (Author) FEUP

Conference proceedings International

Title: PROCEEDINGS OF THE 2013 8TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI 2013)

8th Iberian Conference on Information Systems and Technologies (CISTI)

Lisboa, PORTUGAL, JUN 19-22, 2013

Indexing

ISI Web of Knowledge - 0 Citations

Scopus - 1 Citation

Other information

Authenticus ID: P-008-H0A

Abstract (EN): This paper present the creation of a platform, highly scalable and modular, providing new services to the advertising and marketing for the catering industry, taking advantage of the spatial context and user preferences, benefiting from the advantages of Mobile Advertising and Mobile Augmented Reality.

Language: Portuguese

Type (Professor's evaluation): Scientific

No. of pages: 4