Publications

Publications with the same journal as the Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes publication

Group by: Tipo Ano Order: Title Year Type of publication

Article in International Scientific Journal

I can't stop hating you: an anti-brand-community perspective on apple brand hate

Rodrigues, C (Author) (Other); Amélia Brandão (Author) (FEP); Rodrigues, P (Author) (Other)

2021

Indexing

ISI Web of Knowledge - 85 Citations

Scopus - 93 Citations

How much is "too much" for a brand to use an advergame with children?

Agante, Luísa (Author) (FEP); Pascoal, Ana Luisa de Barros (Author) (Other)

2019

Indexing

ISI Web of Knowledge - 3 Citations

From Fandom to Fad: Are Millennials Really Engaged With and Loyal to Their Loved Brands on Social Media?

Teresa Fernandes (Author) (FEP); Inês Inverneiro (Author) (FEP)

2021

Scientific classification Indexing Documents

ISI Web of Knowledge - 32 Citations

Scopus - 40 Citations

FOS: Social sciences

CORDIS: Social sciences

We could not find any documents associated to the publication with allowed access.

Exploring consumer segments defined by affective responses to naturalness in logo design

Anna Torres (Author) (Other); Leonor Vacas de Carvalho (Author) (Other); Joana Cesar Machado (Author) (Other); Michel van de Velden (Author) (Other); Patrício Costa (Author) (FPCEUP)

2023

Indexing Documents

ISI Web of Science

Scopus

We could not find any documents associated to the publication with allowed access.

Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships

Teresa Fernandes (Author) (FEP); Mariana Moreira (Author) (FEP)

2019

Scientific classification Indexing Documents

ISI Web of Knowledge - 121 Citations

Scopus - 152 Citations

CORDIS: Social sciences

FOS: Social sciences

We could not find any documents associated to the publication with allowed access.

Brand mergers: examining consumers' responses to name and logo design

Joana César Machado (Author) (Other); Leonor Vacas¿de¿Carvalho (Author) (Other); Patrício Costa (Author) (FPCEUP); Paulo Lencastre (Author) (Other)

2012

Indexing Documents

ISI Web of Knowledge

Scopus - 24 Citations

We could not find any documents associated to the publication with allowed access.

Brand logo design: examining consumer response to naturalness

Joana Cesar Machado (Author) (Other); Leonor Vacas-de-Carvalho (Author) (Other); Anna Torres (Author) (Other); Patrício Costa (Author) (FPCEUP)

2015

Scientific classification Indexing Documents

ISI Web of Science

Scopus

FOS: Psychology

We could not find any documents associated to the publication with allowed access.

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