Publications

Publications with the same authors as the A Methodological Model to Classify Social Advsertisements According to the Direction of Appeals publication

Group by: Tipo Ano Order: Title Year Type of publication

Academic Work

Inhabitations and Implications associated with celebrity participation in Social Marketing Programs Focusing on HIV prevention: an Exploratory Research

Beatriz Casais (Author) (Other); João Proença (Author) (FEP)

2010

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

Chapter or Part of a Book

Social Marketing Contributions to Mitigate Global Epidemics

João Proença (Author) (FEP); Beatriz Casais (Author) (Other)

2023

Article in International Scientific Journal

The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention trought short filmes in the European Union

Beatriz Casais (Author) (Other); João Proença (Author) (FEP)

2011

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries

Beatriz Casais (Author) (Other); João Proença (Author) (FEP)

2018

Indexing

ISI Web of Knowledge - 9 Citations

ISI Web of Science

Scopus - 8 Citations

Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research

João Proença (Author) (FEP); Beatriz Casais (Author) (Other)

2010

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

Article in Other Journals

Instituições credíveis acolhem mais apoio de figuras públicas - A importância da formação e investigação em Gestão de Organizações sem Fins Lucrativos

João Proença (Author) (FEP); Beatriz Casais (Author) (Other)

2009

Scientific classification

FOS: Social sciences

Article in International Conference Proceedings Book

The use Positive and Negative Emotional Appeals in Health-Related Social Marketing: A historical research approach focused on HIV prevention throught short filmes in the European Union

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2011

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

The Use Positive and Negative Appeals in Social Marketing: a research proposal on history of European HIV prevention ads

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2011

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

The relationship between social marketing policies on Public Health and Epidemiological Situations: an exploratory research based on television advertisements preventing HIV/AIDS in France, Germany, Portugal and Italy

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2013

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

The ambivalence between social marketing segmentation and targeting and the avoidance of illness stigma: a research about the practice of HIV prevention in the European Union

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2012

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

Inhibitions and Implications Associated with Celebrity Participation in Social Marketing Programs Focusing on HIV Prevention: An Exploratory Research

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2010

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

Famous People Participation in Public Health Campaigns: a research focusing on HIV prevention

João F. Proença (Author) (FEP); Beatriz Casais (Author) (Other)

2010

Scientific classification

CORDIS: Social sciences

FOS: Social sciences

Celebrity Endorsements in Social Marketing: an exploratory research based on European Advertisements preventing HIV/AIDS

Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)

2012

Scientific classification

FOS: Social sciences

CORDIS: Social sciences

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