Management and Marketing

Code:

GES4002

Acronym:

GES4002

Keywords
Classification	Keyword
OFICIAL	Management

Instance: 2017/2018 - 2S

Active?	Yes
Responsible unit:	Department of Chemistry and Biochemistry
Course/CS Responsible:	Master in Chemistry

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
M:Q	17	Official study plan until 2022/2023	1	-	3	28	81

Teaching language

Portuguese

Objectives

This course challenges participants to go the whole process of entrepreneurship - from the idea generation  to the business plan. Classes will consist mostly of group work and oral presentations:

By the end of the course participants should be able to:

• Understand the importance of entrepreneurship to the sustainability of organizations

• Understand the main challenges faced by the entrepreneur

• Understand and identify mechanisms to detect market opportunities

• Understand and apply criteria for evaluating market opportunities

• Identify resources needed to develop a new business

• Understand the importance of internal and external partnerships in the creation and development of new business

• Understand and apply the basic financial tools for assessment and business planning

• Develop a business plan

Another objective is to help participants develop some soft skills essential to the success of the entrepreneurial process, namely personal expression and ability to work in teams.

Learning outcomes and competences

At the end of this course students have to understand and go through the whole process of developing a new business, from the idea to the business plan.

Working method

Presencial

Program

1. Introduction to Entrepreneurship

a. The entrepreneur: characteristics and challenges

b. Entrepreneurship in Portugal

2. Identification of business opportunities

a. Idea generation

3. Evaluation of business opportunities

a. Features an opportunity

b. From identification to evaluation

4. Resources necessary to develop a new business

a. Identifying and obtaining the necessary resources

b. The business model

c. The team

5. Business Plan

a. Objectives of the Business Plan

b. Components of a Business Plan

Mandatory literature

Guy Kawasaki; The Art of the Start
Ostervalder and Pigneur; Business Model Generation

Teaching methods and learning activities

The classes have a theoretical-practical approach. Theoretical classes will consist of presentation and discussion of the fundamental theoretical concepts inherent to entrepreneurship. The application of these concepts will be explored through case analysis, videos and other materials. Throughout the lessons students students will work in groups and apply these concepts to a specific business idea.

Students are expected to actively participate in class discussions.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation	Weight (%)
Participação presencial	10,00
Teste	20,00
Trabalho prático ou de projeto	70,00
Total:	100,00

Calculation formula of final grade

20%: Written Test

70%: Group work / business plan, distributed as follows: 80% Final Business Plan - Report and Oral Presentation + 20% Final Pitch

10% Individual Participation in classes

Special assessment (TE, DA, ...)

Not envisaged.

Classification improvement

No final exam or grade improvement envisaged.