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Code: P101     Acronym: P101

Classification Keyword
CNAEF Design

Instance: 2020/2021 - A

Active? Yes
Responsible unit: Design
Course/CS Responsible: Master in Image Design

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MDI 12 Plano de Estudos do MDI_Publicação em DR de 03/11/2016 1 - 18 120 483

Teaching Staff - Responsibilities

Teacher Responsibility
José Manuel da Silva Fernandes de Carvalho Carneiro

Teaching - Hours

Theoretical and practical : 3,00
Type Teacher Classes Hour
Theoretical and practical Totals 1 3,00
José Manuel da Silva Fernandes de Carvalho Carneiro 3,00

Teaching language

Suitable for English-speaking students


— Analyze the image beyond its representation.

— Research and validate the image as contemporary literacy unit.

— Recognize the importance of the image at the academic, cultural and professional levels.

— Understand the importance of visual narratives around contemporary projects, in cultural and technological fields.

— Understand the importance of preserving documentaries capable of providing us with a view of the World from an individual, local, regional or global standard, bringing together a transmissible heritage of individual and collective memory.

— Develope projects where the image as a structuring entity of communication design and also related with multiple branches of knowledge.

— Develope design projects sustained by the use of image, crossing scientific areas increasingly complex.

— Produce prototypes, models and projects in the field of broad communication design, applied to the market and the respective needs of its public.

Learning outcomes and competences

Suitability for the organization of visual information generating an expanded field of knowledge centered on the images capable of forming an intellectual product of wisdom .

Troubleshooting information in the public space in the field of culture and market .

Being able to develop sustainable and functional , deployed from original concepts and visual communication programs from which arise messages , media and visual devices into a face to which the design is feasible as an ethical contract with society .

Adapt and endure the process of visual design to an operational structure , as well sequenced : Understand and define a problem of communication through tangible goals and overcome their limitations . Observe and know the users on the ground . Synthesize and determine the alternatives for solving a need . Prototyping with sketches , drawings , models or a storyboard . Perform and produce visual communication . Test and repair solutions . Validate and implement visual devices or systems .

Working method

À distância


Survey , file and document production of inter - media devices , arranged in narrative and thematic series , giving visibility to contemporary identities .

Production of research projects theory and practice , developed from differentiated and capable of producing an update and an upgrade of traditional dimension of design communication approaches , introducing a new field of reflection , which we called the Design Document Image .

Developing research projects applied in contexts of visibility and operation templates and visual communication systems through media devices , exhibitions , editorial , educational and literacy fronts .

Creating repertoire founded on technological and creative procedures related to the preparation , formatting , production and breakdown of a visual narrative that integrates image and word in a comparable manner in visual devices structured along functional and operational standards for a universal user . This program should be targeted and optimized for the purpose of resolving an information problem , description and documentation of facts and social realities . This same repertoire will result to formatting content and prototypes that will support the Proposed Research Project ( IPP) , for the second year of the course curriculum .

Mandatory literature

BARTHES, Roland ; A câmara clara, Texto & Grafia, 2006
BENJAMIN, Walter ; Sobre arte, técnica, linguagem e política, Relógio d’Água, 1992
GIL, José ; A imagem-nua e as pequenas percepções: estética e metafenomenologia, Relógio d’Água, 2005
MANZINI Ezio; Design, When Everybody Designs: An Introduction to Design for Social Innovation (Design Thinking, Design Theory), MIT Press, 2015. ISBN: 0262028603
KELLEY, David; Creative Confidence: Unleashing the Creative Potential Within Us All, William Collins, 2015. ISBN: 0008139385
RAWSTHORN, Alice; Hello World: Where Design Meets Life, Hamish Hamilton, 2013. ISBN: 0241145309
SUDJIC, Deyan ; B is for Bauhaus: An A-Z of the Modern World, Penguin, 2015. ISBN: 0718199510
ROSE, Gillian; Visual Methodologies, Sage Publications Ltd, 2016. ISBN: 1473948908
BANKS, Marcus; Visual Methods in Social Research, Sage Publications Ltd, 2015. ISBN: 1446269752
ARMSTRONG, Helen; Graphic Design Theory: Readings from the Field (Design Briefs), Princeton Architectural Press, 2009. ISBN: 1568987722

Complementary Bibliography

AGAMBEN, Giorgio ; A comunidade que vem, Presença, 1993
BAQUÉ, Dominique ; Pour un nouvel art politique: de l`art contemporain au documentaire, Flammarion, 2004
DELEUZE, Gilles ; A imagem-movimento: cinema 1, Assírio & Alvim, 2004
FRADE, Pedro Miguel ; Figuras do espanto: a fotografia antes da sua cultura, Edições Asa, 1992
GIL, José ; Em busca da identidade: o desnorte, : Relógio d’Água, 2009
Krauss, Rosalind ; O fotográfico, Editorial Gustavo Gili, 2002
LEDO, Margarita ; Documentalismo fotografico: exodos e identidad, Cátedra, 1998
MORIN, Edgar ; Introdução ao pensamento complexo, Instituto Piaget. (Signo e Imagen), 2008
RIBALTA, Jorge (Ed.) ; Efecto real: debates posmodernos sobre la fotografia, Editorial Gustavo Gili, 2004
ADORNO, Theodor ; Teoria estética, Edições 70 (Arte & Comunicação), 1982
ARNHEIM, Rudolf ; El pensamiento visual, Ediciones Paidós Ibérica, 1998
BAUDELAIRE, Charles ; El pintor de la vida moderna, Colegio Oficial de Aparejadores y Arquitectos Técnicos (Arquitectura; 30)., 2000
BAUDELAIRE, Charles ; A invenção da Modernidade: (Sobre Arte, Literatura e Música), Relógio d’Água, 2006
BENJAMIN, Walter ; Imagens de pensamento, Assírio & Alvim, 2004
BURGIN, Victor ; Ensayos, Editorial Gustavo Gili, 2004
DEBRAY, Régis ; Vie et mort de l`image: une histoire du regard en Occident, Gallimard (Folio Essais)., 1992
FLUSSER, Vilém ; Ensaio sobre a fotografia: para uma filosofia da técnica, : Comunicação e Cultura (Mediações), 1998
MIRANDA, José A. Bragança ; Teoria da cultura, Século XXI, 2002
VIRILIO, Paul ; La máquina de visión, Catedra. (Signo e Imagen; 19), 1998
ALMEIDA, Bernardo Pinto ; O plano de imagem: espaço da representação e lugar do espectador, Assírio & Alvim, 1996
FORTIN, Robin ; Compreender a complexidade, Instituto Piaget, 2005
AUMONT, Jacques ; A imagem. , Texto & Grafia, 2009
SANTOS, Boaventura de Sousa ; A crítica da razão indolente: contra o desperdício da experiência, Edições Afrontamento, 2002

Teaching methods and learning activities

Quantitative and qualitative methods participants supported in models with the following coordinates:

Information given as intelligible and how sensory input;

Values of experience, knowledge, motivation and flexibility;

Design and mental activity;

Practical skills and training;

Action towards the design and visualization of effect of output;

Innovation, development, marketing and public needs.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Participação presencial 20,00
Trabalho escrito 30,00
Trabalho laboratorial 50,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Apresentação/discussão de um trabalho científico 10,00
Elaboração de projeto 20,00
Frequência das aulas 20,00
Trabalho de campo 10,00
Trabalho de investigação 20,00
Trabalho laboratorial 20,00
Total: 100,00

Eligibility for exams

— Attendance and participation in class activities;

— Practical work;

— Final written research work.

Calculation formula of final grade

The final evaluation will consider the following factors:

— Attendance and participation in class activities 20%;

— Practical work 60%;

— 20% final written research work.

Students will be assessed at the end of the first semester quantitatively, from 0 to 20, although the final grade of the year is not a reflection of an arithmetic average.


The classrooms must be adapted according to the number of students per class. In the case of the Project UC, we will divide the classes into two parts: the first will be of theoretical exposition and the second will be of a more practical nature. The model will be suitable for the development of the UC program, remote or in person, and for the intended learning results. Three projects will also be developed during the academic year, duly monitored, based on these two teaching models.
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