Design - Introduction
Keywords |
Classification |
Keyword |
CNAEF |
Design |
Instance: 2018/2019 - A
Cycles of Study/Courses
Teaching language
Portuguese
Objectives
1 – Autonomy on research and experimentation with different grammars of visual communication, stimulating approach to laboratory procedures towards reflection and analysis of results.
2 - During both semesters there will be developed exercises that seek to question the visual media as communication as well as their strategies for creating, processing and transmission of content.
3 - Experimentation and methodologies based on a speculative approach of Communication Design, as well as the simulation in real contexts.
4 - Development and research of a graphic expression based in the history of visual communication and practice of contemporary design.
5 - Understand the role of design in society, subscribing to topics that explore the connections between the different audiences on Design, the relationship between Design and ethics, among others.
Learning outcomes and competences
It is intended:
1 - To acquire graphic vocabulary
2 - To develop autonomy in practice and research on communication design, through knowledge in history and contemporary visual communication.
3 - The implementation of procedural methodologies.
4 - The recognition of the role and ethics of Design and designer on society.
Working method
Presencial
Program
1 - To promote research and experimentation as matrices for the development of the work process.
2 - Introductory approach to different areas and technologies that influence the grammar of Communication Design, through their understanding of different historical and aesthetic currents, as well as the analysis of concepts and objects (general and specific) to the communication itself.
3 - three major work areas of study that comprise image, text and media, emboding process, composition, narrative, media and space.
4 - To encourage the acquisition of visual and technological repertoires, as well as look own expressiveness of materials, tools and technologies, both analog and digital.
5 - Focus on the clarity of speech and the performance graph of objects communicating, as well as the management of the operating process.
6 - To reflect the inclusion of Design and the designer in a historical and contemporary context.
Mandatory literature
SATUÉ, Enric; El Diseño Gráfico, desde los orígenes hasta nuestros días , Alianza Forma, 1995
BARNARD, Malcolm; Graphic Design as Communication, Routledge, 2005
LUPTON,Ellen, /MILLER, Abbott; Design Writing Research, Writting on Graphic Design, Phaidon, 1996
Meggs Philip B.;
A history of graphic design. ISBN: 0-442-31895-2
Barbosa, Conceição; Manual prático de produção gráfica, Principia editora, 2012. ISBN: 9789897160387
ESKILSON, Stephen J; Graphic Design: A New History, Yale University Press, 2012
LUPTON,Ellen, /MILLER, Abbot; Thinking of Type: a critical guide for designers, writers, editors, & students, Princeton Architectural Press, 2014
HELFAND, Jessica; Design: The Invention of Desire, Yale University Press , 2016
Teaching methods and learning activities
1 – Workspace organized according to a laboratory perspective where experimentation and research will be privileged factors as opposed to the systematization of knowledge, as well assiduous occupation and use is essential.
2 - The existence of two classrooms are coordinated since the submission of projects as well will be matched.
3 - During the curricular year the student will develop projects and reasoning will be held during the lessons. It is intended that the projects won´t simulate real work, but also stimulate experimentation and research.
4 - Will be encouraged individual and collective work to be discussed and analyzed throughout the year collectively.
Software
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Evaluation Type
Distributed evaluation without final exam
Assessment Components
Designation |
Weight (%) |
Participação presencial |
30,00 |
Trabalho de campo |
10,00 |
Trabalho prático ou de projeto |
60,00 |
Total: |
100,00 |
Amount of time allocated to each course unit
Designation |
Time (hours) |
Elaboração de projeto |
240,00 |
Frequência das aulas |
240,00 |
Trabalho de campo |
46,50 |
Total: |
526,50 |
Eligibility for exams
Final grade equal or more than 10 (valores)
Calculation formula of final grade
This curricular unit requires an annual assessment of two moments in both semesters, the first corresponding to a qualitative statement (between A and E) for the first semester and quantitative (0-20) to the end of the school year. The calculation of the final grade will not be an arithmetic equation of two semesters, but a consequence of the results obtained and the evolution of the student. Methods are used for evaluation provided by the FBAUP General Assessmen, as well attendance and effective participation in different stages of evaluation.