Project

Code:

P101

Acronym:

P101

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2015/2016 - A

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Master in Image Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MDI	16	Plano Oficial 2011	1	-	18	120	483

Teaching language

Suitable for English-speaking students

Objectives

Research and Validation Image as contemporary literacy unit.

The being irreducible to discursive order visual devices contribute to the intersection and convergence fields increasingly complex opportunities in new media.

Recognition of academic, cultural and professional level of the specifics of image, as a structural entity of communication design and multiple branches of knowledge.

Development of contemporary visual narratives as integrated processes of innovation and sustainability from the reconfiguration Image cultural and technological developments.

Produce prototypes and models in the field of visual communication applied to the respective needs of the market and public.

Development of documentary devices capable of providing us a view of the world from a single regional or global default location, bringing a transmissible heritage of individual and collective memory.

Learning outcomes and competences

Suitability for the organization of visual information generating an expanded field of knowledge centered on the images capable of forming an intellectual product of wisdom .

Troubleshooting information in the public space in the field of culture and market .

Being able to develop sustainable and functional , deployed from original concepts and visual communication programs from which arise messages , media and visual devices into a face to which the design is feasible as an ethical contract with society .

Adapt and endure the process of visual design to an operational structure , as well sequenced : Understand and define a problem of communication through tangible goals and overcome their limitations . Observe and know the users on the ground . Synthesize and determine the alternatives for solving a need . Prototyping with sketches , drawings , models or a storyboard . Perform and produce visual communication . Test and repair solutions . Validate and implement visual devices or systems .

Working method

Presencial

Program

Survey , file and document production of inter - media devices , arranged in narrative and thematic series , giving visibility to contemporary identities .

Production of research projects theory and practice , developed from differentiated and capable of producing an update and an upgrade of traditional dimension of design communication approaches , introducing a new field of reflection , which we called the Design Document Image .

Developing research projects applied in contexts of visibility and operation templates and visual communication systems through media devices , exhibitions , editorial , educational and literacy fronts .

Creating repertoire founded on technological and creative procedures related to the preparation , formatting , production and breakdown of a visual narrative that integrates image and word in a comparable manner in visual devices structured along functional and operational standards for a universal user . This program should be targeted and optimized for the purpose of resolving an information problem , description and documentation of facts and social realities . This same repertoire will result to formatting content and prototypes that will support the Proposed Research Project ( IPP) , for the second year of the course curriculum .

Mandatory literature

AUMONT, Jacques ; A imagem. , Texto & Grafia, 2009
BARTHES, Roland ; A câmara clara, Texto & Grafia, 2006
BENJAMIN, Walter ; Sobre arte, técnica, linguagem e política, Relógio d’Água, 1992
GIL, José ; A imagem-nua e as pequenas percepções: estética e metafenomenologia, Relógio d’Água, 2005
SANTOS, Boaventura de Sousa ; A crítica da razão indolente: contra o desperdício da experiência, Edições Afrontamento, 2002
FORTIN, Robin ; Compreender a complexidade, Instituto Piaget, 2005
ALMEIDA, Bernardo Pinto ; O plano de imagem: espaço da representação e lugar do espectador, Assírio & Alvim, 1996

Complementary Bibliography

AGAMBEN, Giorgio ; A comunidade que vem, Presença, 1993
BAQUÉ, Dominique ; Pour un nouvel art politique: de l`art contemporain au documentaire, Flammarion, 2004
DELEUZE, Gilles ; A imagem-movimento: cinema 1, Assírio & Alvim, 2004
FRADE, Pedro Miguel ; Figuras do espanto: a fotografia antes da sua cultura, Edições Asa, 1992
GIL, José ; Em busca da identidade: o desnorte, : Relógio d’Água, 2009
Krauss, Rosalind ; O fotográfico, Editorial Gustavo Gili, 2002
LEDO, Margarita ; Documentalismo fotografico: exodos e identidad, Cátedra, 1998
MORIN, Edgar ; Introdução ao pensamento complexo, Instituto Piaget. (Signo e Imagen), 2008
RIBALTA, Jorge (Ed.) ; Efecto real: debates posmodernos sobre la fotografia, Editorial Gustavo Gili, 2004
ADORNO, Theodor ; Teoria estética, Edições 70 (Arte & Comunicação), 1982
ARNHEIM, Rudolf ; El pensamiento visual, Ediciones Paidós Ibérica, 1998
BAUDELAIRE, Charles ; El pintor de la vida moderna, Colegio Oficial de Aparejadores y Arquitectos Técnicos (Arquitectura; 30)., 2000
BAUDELAIRE, Charles ; A invenção da Modernidade: (Sobre Arte, Literatura e Música), Relógio d’Água, 2006
BENJAMIN, Walter ; Imagens de pensamento, Assírio & Alvim, 2004
BURGIN, Victor ; Ensayos, Editorial Gustavo Gili, 2004
DEBRAY, Régis ; Vie et mort de l`image: une histoire du regard en Occident, Gallimard (Folio Essais)., 1992
FLUSSER, Vilém ; Ensaio sobre a fotografia: para uma filosofia da técnica, : Comunicação e Cultura (Mediações), 1998
MIRANDA, José A. Bragança ; Teoria da cultura, Século XXI, 2002
VIRILIO, Paul ; La máquina de visión, Catedra. (Signo e Imagen; 19), 1998

Teaching methods and learning activities

Quantitative and qualitative methods participants supported in models with the following coordinates:

Information given as intelligible and how sensory input;

Values ​​of experience, knowledge, motivation and flexibility;

Design and mental activity;

Practical skills and training;

Action towards the design and visualization of effect of output;

Innovation, development, marketing and public needs.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	20,00
Trabalho escrito	30,00
Trabalho laboratorial	50,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	20,00
Frequência das aulas	20,00
Trabalho de campo	20,00
Trabalho de investigação	20,00
Trabalho laboratorial	20,00
Total:	100,00

Calculation formula of final grade

The final evaluation will consider the following factors: attendance and participation in class activities 20%, practical work 50%, 30% final written work.