Design Management

Code:

GD402

Acronym:

GD

Keywords
Classification	Keyword
CNAEF	Design

Instance: 2019/2020 - 2S

Active?	Yes
Web Page:	https://moodle.up.pt/enrol/index.php?id=2475
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	47	Plano Oficial do ano letivo 2017	4	-	3	30	81

Teaching language

Suitable for English-speaking students

Objectives

In partnership with UPTEC, this Curricular Unit has the general objectives of equipping students with basic skills for project management integrated into large and multidisciplinary teams considering financial analysis.

Other objectives of the course are to raise students' awareness about creating their own projects, presenting tools to support the design of business models and strategies (from the introduction of Business Model Canvas to intellectual property), culminating in techniques and business communication tools and presentation in public.

Learning outcomes and competences

• Identify and analyze different business models;
  
  


• Understand mechanisms related to intellectual property, including open licensing options (such as Creative Commons);
  
  


• To know tools of support to the design planning, management of teams and financial analysis;
  
  


• Understand and implement effective communication and dissemination mechanisms with clients and partners.

Working method

Presencial

Program

In partnership with UPTEC, this Curricular Unit is systematized into three main blocks whose themes complement each other and the acquisition of skills is evaluated formatively:

Slot 1

• Kick-off
  Presentation of real problems of UPTEC companies; constitution of the teams and selection of the problem / solution to be worked by each one;
  
  


• Business model
  Presentation of the Business Model Canvas as a tool to support the design of the business model;
  
  


• Mentoring
  Laboratory session / preparation for the first presentation.
  Topics to develop: Who are we ?; What problem are we trying to solve ?; Who is (are) our target audience (s)? Who are our competitors ?; What do we know about it ?; What is our value proposition ?; What is our business model?
  
  


• Presentation
  According to the parameters listed in the mentoring.

Slot 2

• Intellectual property
  Introductory session on intellectual property as a strategic business tool, with special attention to copyright and alternative open licenses;
  
  


• Project Management: Planning; Team; Business
  Brief introduction to project management, addressing issues of planning, team management and budget control;
  
  


• Mentoring
  Laboratory session / preparation for the second presentation.
  Topics to develop: Who are we / team? What problem (s) are we trying to solve / market ?; What is the value proposition ?; What is the Intellectual Property strategy ?; What is the business model ?; What has been accomplished so far ?; What's the plan for the next six months?
  
  


• Presentation
  According to the parameters listed in the mentoring.

Slot 3

• Communication and Pitch
  Presentation and discussion of some techniques and tools of business communication as well as formats and skills of presentation in public;
  
  


• Mentoring
  Laboratory session / preparation for the third presentation.
  Topics to be developed: Opening; History / Team; Problem / Market; Solution; Mission; View; Business model; What was accomplished ?; Road Map; Next steps;
  
  


• Presentation
  According to the parameters listed in the mentoring.

Mandatory literature

Osterwalder, A.; Pigneur, Y.; Business Model Generation: Inovação em Modelos de Negócios, Alta Books, 2013
Maurya, A.; Running Lean: Iterate from Plan A to a Plan That Works, O'Reilly, 2012
Blank, S.; The Four Steps to the Epiphany, K&S Ranch, 2013

Complementary Bibliography

Kim, Chan W.; Mauborgne, R.; Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, Harvard Business Review Press, 2015
Best, K.; Design Management: Managing Design Strategy, Process and Implementation, AVA Publishing, 2006

Teaching methods and learning activities

The classes will have an expository and laboratory component, in an essentially operational approach, analyzing the exposed scientific and technical contents and consolidating sensibilities and competences by means of the exercises in class and respective presentations prepared in laboratory sessions with mentoring.

keywords

Social sciences > Economics > Management studies > Resources management
Technological sciences > Architecture > Design

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	50,00
Trabalho laboratorial	25,00
Trabalho prático ou de projeto	25,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	36,00
Frequência das aulas	30,00
Estudo autónomo	15,00
Total:	81,00

Eligibility for exams

• Trabalho laboratorial e expositivo: 100%
  
  


• Avaliação distribuída em três momentos expositivos;
  
  


• Attendance is mandatory in at least 75% of classes.

Calculation formula of final grade

Evaluation distributed in three expository moments:

• 1st Presentation: 25%
  
  


• 2nd Presentation: 25%
  
  


• 3rd Presentation: 50%

 
The evaluation, in its three moments, also considers the qualitative assessment of UPTEC representatives, regarding the specific parameters of the evaluation.

Obs.: Attendance is mandatory in at least 75% of classes.

Special assessment (TE, DA, ...)

Considering the distributed evaluation methodology without final exam, in a context of partnership with UPTEC, this curricular unit is not subject to evaluation in a single moment. Consequently, the student who enjoys a special regime of attendance must, without exception, combine with the teacher the most appropriate approach for monitoring the work and validating the competences acquired. The nonconformity with this condition, results in the impossibility of certifying knowledge, culminating in the student's disapproval.

Classification improvement

Considering the distributed evaluation methodology without final exam, in a context of partnership with UPTEC, this curricular unit is not liable to be evaluated in a single moment, conditioning the improvement of the classification for a new school year.