Editorial Design

Code:

DED500

Acronym:

DED

Keywords
Classification	Keyword
OFICIAL	Communication Design

Instance: 2016/2017 - 2S

Active?	Yes
Responsible unit:	Design
Course/CS Responsible:	Communication Design

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
DC	28	Licenciatura em Design de Comunicação	3	-	4,5	64	121,5
			4

Teaching language

Suitable for English-speaking students

Objectives

Understand, develop, coordinate, produce and present an editorial project. Get advanced and knowledge in the areas of design publications and editorial graphic production (newspaper, magazine, book), particularly in autoedição with the creation and production of a book (artist book, book object; photobook). Rethinking the text-image relationship in the concept of the book object, freeing it from the transmitter function of content (written/visual) and giving it the autonomy of artistic and conceptual object; and conceive the book as 'jewel' object of worship (Self-publishing: limited, numbered, signed); use techniques and technologies that are naturally linked to the achievement of a book, in contexts of application and new design; introduce recording and finishing processes (traditional, unpublished, experimental) inherent in the binding and cover design, the casing and the packaging of the book. The curriculum design can be developed in a group and thought to digital media.

Learning outcomes and competences

Get appropriate and robust knowledge in editorial design particularly in the management, design and production of an editorial project.

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

Typography and Graphic Production Technologies.

Program

Theoretical component:
— Introduction: historical and technological context phenomenology;
— Stakeholders direct (designer, writer, translator, reviewer, editor, producer) and indirect (editor, bookseller, distributor, archive, library, papermaking, printing, museum, premium);
— Conceptual and physical production cycle of a publishing project (newsletter, newspaper, magazine, book);
— Project: theme/name, team, audience, content, ethics, planning, budgeting;
— Editorial production: book style, style sheet, contract, orthographic proof;
— Typographic parameterization: language, family type/type founding, orthotypography;
— Graphics Architecture (format, grid, microtypography, macrotypography) vs. Narrative/Visual Poetry;
— Image Editing: chromatic palette, photography, illustration, infographic;
— From the prototype model: support, raw material, pre-mockup, mockup, mono, evidence;
- References, resources, marketing, advertising and markets.

Practical component:
— Curricular Project: newspaper/magazine/book (individual or team).

Mandatory literature

Bringhurst Robert; Elementos do estilo tipográfico. ISBN: 85-7503-393-X oferta
Hochuli Jost; Designing books. ISBN: 0-907259-08-1
Muller-Brockmann Josef; Sistemas de retículas. ISBN: 968-887-201-6
Parr Martin; The^Photobook. ISBN: 0-7148-4285-0
AMBROSE, Harris; The Layout Book, AVA Publishing, 2007
AAVV; Les 3 révolutions du livre, MAM; Imprimerie nationale (France), 2002

Teaching methods and learning activities

The teacher as counselor, mediator and provides stimulating and provocative; reflection sessions on topics, authors, works, artefacts and handicraft or mechanical systems; sessions for research, development and implementation of real experimental projects, and/or 'pilot'; collective presentation sessions, analysis, discussion and criticism of the projects; sessions opened with the presentation of monographic works, commented exposition of graphic objects, films and educational visitings.

Software

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
QuarkXPress

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	40,00
Trabalho de campo	30,00
Trabalho laboratorial	30,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	10,00
Estudo autónomo	20,00
Frequência das aulas	20,00
Trabalho de campo	10,00
Trabalho de investigação	20,00
Trabalho laboratorial	20,00
Total:	100,00

Eligibility for exams

Assessment is continuous, which implies the systematic presence of the student in class. Punctuality and attendance are recorded in the leaf itself, provided and controlled by the teacher in the first thirty minutes of each class. The minimum frequency of attendance (attending classes) is 80% of the total contact hours. The components of evaluation are: diligence; participation; notes; concept; manual dexterity; technical personnel; visual/oral presentation; attitude and self-motivation.

Calculation formula of final grade

The evaluation process is ongoing and continuous, and results from the sum of practical and theoretical experiences demonstrated by the student during the academic year, with the achievement of the proposed objectives. The final project will be presented, argued, explained, discussed, evaluated and discussed in the last week of classes.

Classification improvement

Yes, in the next academic year.