Media Technologies

Code:

CC046

Acronym:

TECMED

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	152	Plano Oficial a partir de 2008/2009	1	-	10	-
FCOGIM	0	Course Programme	1	-	10	-

Teaching language

Portuguese

Objectives

Master the concepts related to computer architecture and computer security.

Master the word processing tools, spreadsheets and the tools to prepare presentations.

Introduction to webpage design tools, image processing tools and iterative animation tools.

Photography
Develop visual perception and the ability to read the image.
Understand the historical framework of photograph technique.
Explore photographic instruments and processes.
Develop creativity.
Develop personal ways of expression and visual communication.
Video
Provide the basic means of video language and learn about studios and the nature of large production media.
Develop the capacity to choose and capture images in a (short) individual or group work.
Master word processing in the context of video language and for different themes.

Program

Computers
Master some information on:
computer architecture (the John Von Newman model)
security (how to prevent and protect a computer from all types of malware)
Provide students with in-depth knowledge of word processing tools, spreadsheets and of how to prepare presentations.
Provide students with knowledge to process images (Adobe Photoshop).
Provide students with knowledge to produce iterative animations (Adobe Flash)
Provide students with knowledge to produce and disseminate static contents (master HTML+CSS languages)


Photography
The history of photography
Approach to photographic techniques and their relation with the construction of what is conventionally known as “photographic language”.
Analysis of multiple and simultaneous actions that resulted in photographic discoveries. The emergence of photography: the darkroom and the Renaissance perspective. The different photographic aids and processes and their aesthetic implications. Photography in Portugal. The most prominent photographers of the 19th and early 20th centuries that contributed to the development of technology and of new forms of photographic expression.

Seeing/Looking at photographs
Critical reflection on the work of the most important contemporary photographers.

Processes of capturing and processing photographs
. The camera: shutter, diaphragm, photometry.
. Photosensitive aids: film and paper.
. Processing: development and enlarging (negative/positive).
. The photo lab (P/B).
. Lighting: the photographic studio.
. New technologies applied to the photographic image.
. Image processing and editing.


Photography in the digital age
introduction and general concepts of digital image. Reasons for using digital photography. Processes of capturing images. Image manipulation process (using Adobe Photoshop).
Reflections on the digital image in the wake of history of images.

Development of authoring processes
. Setting up the portfolio.

Fully understand photography as a social document.
Develop visual perception and the ability to read images.
Master photography as a visual language and communication tool.
Learn the technique of photography.

Video
Video support: features and technical potential, image, duration and intention, script and text: standardisation of the script construction process.

Mandatory literature

MAGALHÃES, Alberto; Hardware para PCs e Redes Curso Completo, FCA
FRANCASTEL, P; Imagem, Visão, Imaginação , Lisboa: Edições 70, 1987
Alconchel, Jose Dominguez; Microsoft Office XP, Mcgraw Hill
MILLERSON, G; The Technique of Lighting for Television and Motion Pictures–London, Focal Press, 1972
COMPARATO, D; Da Criação ao Guião , Lisboa: Ed. Pergaminho, Lda, 1994
Coelho, Pedro Alexandre; HTML 4 & XHTML , FCA
BARTHES, Roland; A Câmara Clara, Edições 70, 1981
STROEBEL, L.; ZAKIA, R; The Focal Encyclopedia of Photography , Oxford: Butterworth-Heinemann, 1995
FERREIRA, Fernando ; Fundamental do PhotoShop CS 2, FCA
HEDGECOE, John; Manual de Fotografia, Civivlização, Porto, 2004
ALMEIDA, M. F; Cinema e Televisão, Lisboa: T. V. Guia
SONTAG, Susan; Ensaios sobre a fotografia, Publicações D. Quixote
LANGFORD, Michael; A fotografia passo a passo, Publiclub, 1980
ADAMS, Ansel; The Camera, Brown
ADAMS, Ansel; The Negative, Brown
ADAMS, Ansel; The Print, Brown
Adobe Creative Team; Adobe Flash CS3 Profisional Classroom in a Book, Bookman

Teaching methods and learning activities

Theory lectures on the topics addressed in the course subject, and for each technology.
Expository classes with viewing of images.
Practical experimentation and development of exercises related to the programme contents.
Information will be conveyed to students in phases, depending on how its contents are related to each other.
Project supervision.

Software

Adobe Flash
Adobe Photoshop
Microsoft Office
Adobe Premiere

keywords

Technological sciences > Technology > Internet technology
Physical sciences > Computer science > Computer hardware
Technological sciences > Technology > Computer technology > Image processing

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	84,00
	Trabalho laboratorial	128,00
	Trabalho laboratorial	58,00
	Total:	-	0,00

Eligibility for exams

Mandatory attendance of 75% of classes, unless established otherwise by general law and in FLUP Assessment Regulations.

Calculation formula of final grade

Assessment is split as follows:
Computers: 50%
30% achieved in practical work
20% achieved in course work/continuous assessment
Minimum score of 10 (on a scale of 0-20) for the Computer component

Photography: 25%
10 % achieved in continuous assessment, based on the work developed during the semester
15% achieved in a final project
Minimum score of 10 (on a scale of 0-20) for the Photography component

Video: 25%

17.5% achieved in a final practical assignment
7.5% achieved in reports/continuous assessment
Minimum score of 10 (on a scale of 0-20) for the Video component

Examinations or Special Assignments

Failure to attend 75% of classes, in the cases established by law, may require an oral discussion of the assessment items presented.

Special assessment (TE, DA, ...)

According to FLUP regulation

Classification improvement

For practical work.